Holdings: Marketing management /

Main Author:	Kotler, Philip, 1931- (Author)
Other Authors:	Dolanský, Václav (Translator)
Document type:	Book
Language:	Czech English
Publisher:	Praha : Grada Publishing, 2001.
Edition:	10., rozšíř. vyd., 1. vyd. v Gradě
Series:	Profesionál
Subjects:	economic behavior competition marketing management communication in marketing supply and demand advertising market economy zákazníci textbooks (higher)

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